Industry First: Operator to cap, not forklift, Motorola STB investment to grow subscribers with Cisco-based Adara Solution
Adara Technologies, the provider of cloud-based, hosted and managed advanced video solutions that enable mid-to-small sized service providers to affordably implement advanced video services, today announced that Cass Cable TV has launched a Switched IP Video network upgrade using the Adara solution that has enabled the operator to cost-effectively deliver hundreds of incremental HD channels as part of an advanced User Experience.
Also, in a significant industry-first, the Adara solution allows Cass Cable TV, a Motorola-shop, to cap yet maintain its Motorola headend and digital set-top box investment, while growing its digital subscriber footprint using advanced Cisco set-tops that co-exist simultaneously. The Adara solution incorporates Cisco’s Switched IP Video technology to deliver incremental HD services, and combines Cisco’s advanced hybrid RF+IP set-top boxes with a next generation User Experience, delivering a platform for the continued addition of advanced UI features and interactive web applications traditionally associated with the latest Tier 1 IPTV implementations.
Adara’s solution also includes a broad suite of online utilities as well as diagnostic and reporting tools designed to increase an operator’s network visibility and control. “Our AdaraMAX utilities not only deliver operational savings for our customers,” explained Stan Koukarine, CTO for Adara Technologies, “but they also drive revenue growth through reduced subscriber churn since issues are identified and resolved more proactively, often before they impact subscribers.”
The Adara hosted and managed video solution is a unique breakthrough in that it is applicable to any service provider irrespective of whether the provider is currently invested in a legacy Motorola or Cisco/SA digital video headend, or what type set-top conditional access is being used. “It has been challenging to figure out how to deliver the experience our subscribers want without breaking the bank,” said Tom Allen, Vice President and Chief Operating Officer of Cass Cable TV. “With Adara, we are using Cisco’s technology to deliver new features and fantastic pictures, while our Motorola set-tops continue to earn us revenue. Our future investments will be spaced out as we win new customers and upgrade our current ones to a vastly superior video experience.”
Cass Cable TV, a triple-play service provider with approximately 16,000 subscribers in Central Illinois, chose the Adara solution over an analog reclamation approach using Digital Terminal Adapters (DTA). For Cass Cable TV, both the CAPEX and the OPEX for the Switched IP Video upgrade solution was less than one-tenth the cost of a DTA approach.
“Adara’s solution delivers an order of magnitude more, at a fraction of the cost, compared to the other options we looked at,” said Gerald S. Gill, President of Cass Cable TV. “We were reluctant to invest millions of dollars on a DTA roll-out only to have to invest again a few years later on a real solution like Adara’s anyway. With this solution, we have set ourselves up nicely to begin winning back and retaining thousands more video customers in the coming months and years. We’re anticipating a real game-changer for our video business.”
About Adara Technologies Inc.
Toronto-based, Adara Technologies Inc. (www.adara-tech.com/whatsnew/) delivers advanced, hosted and managed switched IP video, digital TV (DTV), Switched Digital Video (SDV) and IPTV solutions that enable small- and mid-sized TV service providers to revolutionize their TV businesses. Through complementary video services, enriching new features and next-generation user experiences, Adara’s solutions help service providers surpass their competition and increase revenues quickly. Adara’s complete managed service solutions include advanced customer premise equipment including set-top boxes and video gateways, headend and network equipment, system integration, technical support, ongoing managed operational services featuring world class utilities as well as customer financing and leasing.
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