Adara Technologies Adds Industry Veteran Sales Head

Former Cisco Sales Exec Brought On Board to Capitalize on Solution Demand Among Tier II, III Cable Operators


Adara Technologies, the provider of game-changer, cloud-delivered video solutions that enable mid-to-small sized service providers to affordably revolutionize their video business, today announced the hiring of Mark Guerrazzi as Vice President, Sales & Business Development. The appointment is made as increasing numbers of Tier II and III cable operators indicate their interest in Adara’s solutions to help them catch up to, surpass, and stay ahead of their increasing video competition.

Adara’s hosted and managed Switched Digital Video capability enables the addition of hundreds and even thousands of incremental HD channels. Combined with advanced, web-connected set-top boxes and a next-generation User Interface, the solution enables operators in either Cisco or Motorola headend environments to deliver compelling applications such as Whole Home DVR, Social TV, Advanced Search, and other advanced video technology, more traditionally associated with the latest Tier One operator offerings.

Prior to joining Adara, Mark Guerrazzi spent 15 years with Cisco Systems and Scientific-Atlanta, supporting North American Service Providers in progressive account management, national sales management, and business development leadership roles. Most recently, he was manager of business development within Cisco’s Connected Device Business Entity and previously, as a Regional Sales Manager with Cisco’s Service Provider Video Technology Group, Mark was responsible for the growth of annual revenue in this segment by $100 million over three years, to nearly $300 million.

“As interest in our solution grows, it is important that we add someone with Mark’s experience and relationships to capitalize on our momentum and leadership position in this area, and to significantly expand our market share throughout North America,” said Joseph Nucara, Adara Technologies CEO. “We are confident that our customers will find Mark’s experience coupled with his consultative and personal selling approach both valuable and enjoyable.”

“I’ve had the opportunity to watch closely over the past many years as Adara developed a unique suite of video solutions to meet the critical challenges faced by Tier II and III cable operators. These operators have leveraged Adara’s cost-effective and solution-focused technology to compete and win in a challenging and highly competitive marketplace. ,” said Mark Guerrazzi. “It’s a very dynamic and exciting time in the industry, where an innovative and quality-driven company like Adara is making a significant difference for small-to-mid-sized operators. I’m very pleased to be a part of the team.”

Mark resides in Georgia and will be based in Adara’s sales office in Atlanta. He holds a Bachelor of Science Degree in Electrical Engineering from the University of Hartford, and a Master of Science Degree in Electrical Engineering from Rensselaer Polytechnic Institute.

About Adara Technologies Inc.

Adara Technologies Inc. ( delivers advanced, hosted and managed digital TV (DTV), Switched Digital Video (SDV) and IPTV solutions that enable small- and mid-sized TV service providers to revolutionize their TV businesses. Through complementary video services, enriching new features and next-generation user experiences, Adara’s solutions help service providers change their game, surpass their competition and increase revenues quickly. Adara’s complete managed service solutions include advanced set-top boxes, headend and network equipment, system integration, technical support, ongoing operational services featuring world class utilities as well as customer financing and leasing.


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