Resources

Transitioning to IP Video involves a great deal of thought and planning. First, the operator has to think through the key strategic considerations and benefits for transitioning to IP Video. Then it has to find the right partner.

Rethinking those plans to deemphasize video?  Coming to realize that while Broadband remains very profitable and essential, it’s largely invisible, delivering no meaningful branding or customer touchpoint opportunities (unless it breaks down)?  Video, on the other hand, not only gives an Operator’s broadband service a public “face”, but it plays a critical role in delivering sustained economic value. It’s been shown that broadband subscriber counts and revenues grow faster and churn less when combined with a video service. And, while video delivers ongoing, daily engagement with customers, it’s economic impact is even further strengthened by a successful transition to IP video.

In this webinar, we discuss and demonstrate successful strategies for an operator’s transition to IP video, covering not only key success factors such as technological features and benefits—adequate broadband access bandwidth, feature-rich mobile and STB apps, OTT apps and global search integration without the need for a business relationship with OTT providers, and cloud vs. local implementations—but also key business success factors including how to protect and grow ad-insertion revenue, avoiding major increases in core bandwidth costs, and the importance of financial stability of a partner in mitigating Operator business risk and maximizing ROI.

Many U.S. Cable operators are rethinking their recent plans to de-emphasize video. Further, those operators who have come to understand the strategic value of a video offering have been forced to rethink their IP video strategies in the wake of recent vendor Chapter 11 bankruptcy proceedings, which could be a months-long restructuring process under new ownership.

Accelerating Adoption of Adara Solution Underscores Game-Changing Impact on Broadband and TV Strategies

Independent cable operators are increasingly challenged in offering equal or better Internet speeds than their larger cable and telco counterparts. “Video bandwidth sprawl” limits their DOCSIS expansion abilities; many find themselves dedicating 75% to 85% of existing bandwidth to video services, despite the fact that video represents only 30% of their gross margin at best. Bandwidth reclamation efforts such as digital-to-analog adapter (DTA) deployments, MPEG-2 to MPEG-4 conversions, and HFC plant upgrades ultimately represent “band-aid” solutions that alleviate bandwidth issues only temporarily. With UHD/4K video and streaming services disrupting and changing conventional business models, a permanent and affordable solution to bandwidth management is vital to operators.

Networks are an essential part of business, education, government, and home communications. Many residential, business, and mobile IP networking trends are being driven largely by a combination of video, social networking and advanced collaboration applications, termed “visual networking.

The Cisco Annual Internet Report forecasts global Internet adoption, device/connection proliferation and network performance.