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App-based PayTV (IPTV)

Adara’s myCatapulTVe® is a game-changing solution that enables Broadband/Cable service providers to add TV Everywhere services seamlessly to their legacy Pay TV experience and/or to migrate quickly and easily to app-based streaming Pay TV services.Importantly, Adara has been financially solid for 15+ years and our business models are affordable, flexible and sustainable, ensuring service viability for decades to come.

myCatapulTVe® is strategically ideal

  • Complete headend solution with cloud options available
  • Utilizes operator’s existing video sources including ad-inserted
  • No heavy burden on operator’s incoming broadband pipe
  • No changes to programming transport agreements
  • OTT SVOD integrated:
    OTT SVOD integrated
  • Operator-customized branding and promotion
  • Revenue-generating advertising for the Operator
  • World-class security and authentication
  • Fast time-to-market

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myCatapulTVe® is feature rich

  • Supports iOS, Android, Windows, Mac, Amazon FireTV and Android TV
  • Supports casting to subscriber devices Apple TV’s AirPlay, Chromecast and Roku
  • Zero-click auto-authentication
  • Live TV, Go-back, cloud DVR, VOD
  • Global search across Live TV, DVR, VOD, OTT SVOD
  • CSR remote customer experience diagnostics
  • Viewership data and analytics
Modern UI
21st Century UI
presentation and navigation

myCatapulTVe® Architecture Set-up

How it Works

The solution leverages the operator’s existing video feeds so that most of the heavy-lifting is accomplished in the operator’s headend, thereby eliminating the need for new transport agreements with programmers, avoiding complicated transport re-arrangements for local channels, eliminating the need to forgo revenue-generating ad-insertion, and avoiding the often prohibitive incremental core bandwidth otherwise required for most wholly cloud-delivered alternatives.  And, when an operator’s access network bandwidth requires boosting to ensure a reliable streaming experience, Adara’s Bandwidth Reclamation Solution can easily be bundled to accelerate DOCSIS expansion to multi-Gigabit and beyond.

Transitioning to IP Video, Strategies for Success

Rethinking those plans to deemphasize video?  Coming to realize that while Broadband remains very profitable and essential, it’s largely invisible, delivering no meaningful branding or customer touchpoint opportunities (unless it breaks down)?  Video, on the other hand, not only gives an Operator’s broadband service a public “face”, but it plays a critical role in delivering sustained economic value. It’s been shown that broadband subscriber counts and revenues grow faster and churn less when combined with a video service. And, while video delivers ongoing, daily engagement with customers, it’s economic impact is even further strengthened by a successful transition to IP video.

In this webinar, we discuss and demonstrate successful strategies for an operator’s transition to IP video, covering not only key success factors such as technological features and benefits—adequate broadband access bandwidth, feature-rich mobile and STB apps, OTT apps and global search integration without the need for a business relationship with OTT providers, and cloud vs. local implementations—but also key business success factors including how to protect and grow ad-insertion revenue, avoiding major increases in core bandwidth costs, and the importance of financial stability of a partner in mitigating Operator business risk and maximizing ROI.

Request a demo and a 14-day trial of the solution on your own personal device