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Webinar: Transitioning to IP Video, Strategies for Success

Rethinking those plans to deemphasize video?  Coming to realize that while Broadband remains very profitable and essential, it’s largely invisible, delivering no meaningful branding or customer touchpoint opportunities (unless it breaks down)?  Video, on the other hand, not only gives an Operator’s broadband service a public “face”, but it plays a critical role in delivering sustained economic value. It’s been shown that broadband subscriber counts and revenues grow faster and churn less when combined with a video service. And, while video delivers ongoing, daily engagement with customers, it’s economic impact is even further strengthened by a successful transition to IP video.

In this webinar, we discuss and demonstrate successful strategies for an operator’s transition to IP video, covering not only key success factors such as technological features and benefits—adequate broadband access bandwidth, feature-rich mobile and STB apps, OTT apps and global search integration without the need for a business relationship with OTT providers, and cloud vs. local implementations—but also key business success factors including how to protect and grow ad-insertion revenue, avoiding major increases in core bandwidth costs, and the importance of financial stability of a partner in mitigating Operator business risk and maximizing ROI.

Independent Cable News:
Transitioning to IP Video, Key Strategic Considerations

Independent Cable News:
New Strategies in Monetizing Broadband Expansion

June 2017 Whitepaper:
SIPV Platform Frees MSOs to Pursue DOCSIS Expansion without Upgrades

Accelerating Adoption of Adara Solution Underscores Game-Changing Impact on Broadband and TV Strategies


SIPV Bandwidth Reclamation Solves DOCSIS Expansion Challenges

Independent cable operators are increasingly challenged in offering equal or better Internet speeds than their larger cable and telco counterparts. “Video bandwidth sprawl” limits their DOCSIS expansion abilities; many find themselves dedicating 75% to 85% of existing bandwidth to video services, despite the fact that video represents only 30% of their gross margin at best. Bandwidth reclamation efforts such as digital-to-analog adapter (DTA) deployments, MPEG-2 to MPEG-4 conversions, and HFC plant upgrades ultimately represent “band-aid” solutions that alleviate bandwidth issues only temporarily. With UHD/4K video and streaming services disrupting and changing conventional business models, a permanent and affordable solution to bandwidth management is vital to operators.


Cisco Annual Internet Report

Networks are an essential part of business, education, government, and home communications. Many residential, business, and mobile IP networking trends are being driven largely by a combination of video, social networking and advanced collaboration applications, termed “visual networking.

The Cisco Annual Internet Report forecasts global Internet adoption, device/connection proliferation and network performance.