Adara Technologies Launches Digital Video Upgrade Solution For Two Service Providers

TORONTO, ON – May 29, 2013 – Adara Technologies Inc., the provider of game-changer, cloud-delivered video solutions that enable mid-to-small sized service providers to affordably revolutionize their video business, today announced that it has successfully launched its digital video network upgrade solution for two additional service providers—Darien Communications of Georgia and Beaver Creek Telephone (BCT) of Oregon. The upgrades are designed to immediately reduce operational costs and business risk while enabling a success-based, pay-as-you-grow mechanism for revolutionizing each provider’s consumer experience with video services over a 10+ year horizon.

The solution’s hosted and managed Switched Digital Video upgrade capability enables the addition of hundreds of incremental HD channels. Combined with advanced, web-connected set-top boxes upgradable to a next-generation User Experience, the solution enables operators the option of delivering compelling applications such as IPTV widgets, Impulse Up-Sell, OTT video, enhanced global search, interactive Social TV applications and Whole Home DVR, more traditionally associated with the latest Tier One operator implementations.

Darien Communications, Inc., a subsidiary of Darien Telephone Company, Inc. and a triple-play service provider with approximately 3,000 subscribers in Southeast Georgia, chose to partner with Adara over a ‘go-it-alone’ strategy. “We expect significantly reduced costs and risk as a result of the Adara launch,” said Johnny Zoucks, Darien Communications’ COO, “and are particularly excited about delivering new customer services and experiences.”

“I am confident with the expertise that Adara brings to the table,” said Mark Beaudry, VP Operations at BCT, which provides quadruple communications services to Beavercreek, Oregon City and surrounding areas. “It will help BCT more quickly achieve our goal of providing more advanced services to our customers and also enable us to provide better, more responsive and proactive customer service which we know will improve our retention and reduce churn.”

Adara’s hosted and managed video solution is a unique breakthrough in that it is applicable to Moto-shops and Cisco-shops alike and does not require a fork-lift replacement of the operator’s investment in set-top boxes, CAS and headend.

“While our immediate focus with both Darien Communications and BCT is operational cost and risk reduction, we are already planning to leverage our solution’s powerful SDV-in-the-cloud capability, advanced User Experience and IP apps and widgets,” said Joseph Nucara, Adara’s CEO. “Our already-deployed suite of powerful solution capabilities enables our partners to add revolutionary new video service innovations quickly – in weeks or months, not years – as our customers’ competitive pressures and opportunities warrant.”

Adara Technologies Inc. delivers game-changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses. One of Adara’s signature breakthroughs is its low-cost SIPV solution which enables operators to inexpensively free up to 80% of their bandwidth in as little as 90 days for immediate DOCSIS expansion to multi-Gigabit and beyond.

Jim Carlson
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com