Former S-A, Cisco Sales Exec Added to Capitalize on Growing Demand for Bandwidth Reclamation, IPTV Solutions

Mike ShannonTORONTO, ON – September 7, 2022 – Adara Technologies Inc. (, the provider of game-changing solutions for cable and telco service providers, today announced that it has added Michael Shannon to its U.S. Sales Team as a Senior Account Executive, focused on supporting Adara’s existing customer base, as well as driving new business primarily in the Southeastern region of the U.S. The appointment is made as increasing numbers of cable operators throughout North and Latin America have indicated increasingly strong interest in Adara’s solutions.

A former product and marketing executive with both Scientific-Atlanta and Cisco Systems, Mr. Shannon will focus primarily on bringing Adara’s Bandwidth Reclamation Solution and its myCatapulTVe® App-based IP Video Solution to new and existing Adara customers.  Adara’s Bandwidth Reclamation Solution can increase an operator’s broadband capacity and speeds by 10X to multi-Gigabit, now increasingly necessary as operators seek new methods to meet steadily growing customer demand.  Among its many distinctive features, the bandwidth reclamation solution deploys with no customer disruption or associated customer revenue losses and can dramatically accelerate and improve the ROI associated with  current, longer-term initiatives such as fiber overbuilds and plant upgrades.

“Adara’s bandwidth reclamation solution deploys quickly and delivers multi-Gigabit Broadband—a necessary requirement for operators today,” said Shannon. “This is critical for those operators who are looking for more efficient and cost-effective strategies to increase broadband speeds and deliver next-gen streaming video.  It is clear to me that Adara’s solutions are highly timely and relevant today when demand for internet services is at an all-time high. I believe its capability to first free up massive amounts of new broadband spectrum, and then to deliver its myCatapulTVe® App-based IP Video Solution as a video migration strategy makes Adara a truly unique solution provider.”

“I am excited to have Mike join our team, bringing along his vast industry knowledge cultivated at both Scientific-Atlanta and Cisco Systems. Mike has a proven track record of excellence in customer relationships and solution selling that will be an important key in our ability to bring strong business and operational value to North American operators, large and small.” said Mark Guerrazzi, VP of Sales and Business Development for Adara.


About Adara Technologies Inc.

Adara Technologies Inc. ( delivers game-changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses.  One of Adara’s signature breakthroughs is its SIPV Bandwidth Reclamation Solution which enables operators to inexpensively free up massive amounts of spectrum in as little as 90 days, without disrupting customers and risking associated revenue losses, for immediate DOCSIS expansion to multi-Gigabit and beyond.  Another game-changer, Adara’s myCatapulTVe® App-based IP Video Solution enables operators to curate and deliver live linear, VOD and OTT/SVOD content including Netflix, Disney+, Prime Video, Hulu, YouTube and more using the operator’s own app as a one-stop destination for customers, without the need for the operator executing separate, extremely onerous business relationships with OTT/SVOD providers.


Jim Carlson

Head Corporate Communications
Telephone: 1-888-99-ADARA (23272) x706