Adara Technologies Turns Up Game-Changer Video Solution With Quebec City Operator

TORONTO, ON – July 31, 2012 – Adara Technologies Inc., the provider of game-changer, cloud-delivered video solutions that enable mid-to-small sized service providers to affordably revolutionize their video business, today announced that it has launched its powerful services solution with Coopérative de Câblodistribution de L’Arrière Pays (CCAP) of Quebec City, a triple-play service provider with 13,000 video subscribers. The solution’s cloud-delivered Switched Digital Video (SDV) and next-generation set-top box user interface will enable the operator to deliver hundreds of HD channels and advanced, IP-based interactive video services to its subscribers. “Our revolutionary and compelling new services and capabilities enable us to win against satellite and growing IPTV competition,” said Jacques Perron, CCAP’s General Manager. “The SDV capability not only allows us to quickly surpass satellite’s HD channel offering, but it also prepares us for an imminent future in the next few years when we will need to deliver an exclusively HD line-up of hundreds of channels,” continued Jacques Lemoine, CCAP’s Director of Technical Services. Adara’s hosted and managed video solution is a unique breakthrough in that it is applicable to Moto-shops and Cisco-shops alike and does not require a fork-lift replacement of the operators’ investment in set-top boxes, CAS and headend. The solution incorporates SDV technology in a cloud-delivered implementation to cost-effectively enable the delivery of hundreds, even thousands, of HD channels. It also combines Cisco’s advanced, web-connected set-top boxes with an advanced, next generation UI for interactive web applications, widgets and provider-controlled over-the-top (OTT) content services. “Adara’s suite of remote diagnostic, reporting and control utilities are a tremendous bonus,” added Stéphane Arseneau, CCAP’s Director of Administration and Customer Service. “These will help us provide better, more responsive and even proactive customer service which we know will improve our retention and reduce churn,” he continued. While Adara’s solution delivers many times the effective incremental network capacity compared to an analog reclamation approach using Digital Terminal Adapters (DTA), Adara’s solution costs only a fraction — one twentieth, on average — of that of a DTA approach. “Many of the operators approaching us today have already completed analog reclamation and, with their addition of only 100 HD channels, the reclaimed spectrum is already completely full again,” said Joseph Nucara, Adara’s CEO. “With our SDV approach combined with our advanced User Interface and IP apps & widgets, time-to-market is fast — 4 months typically – and the operator’s video business gains a renewed lifespan of 10 to 15 years.”

The Coopérative de Câblodistribution de L’Arrière Pays has delivered cable television and telecommunications services for more than 25 years. The company supports a family approach in its offering of products, thus aiming at satisfying a greater number of possible users. The Co-operative also aims to offer products adapted to the needs for each customer. The mission of CCAP is to address the needs of its customers while remaining a dynamic organization in the field of the cable television and telecommunications. (www.ccapcable.com)

Adara Technologies Inc. delivers game-changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses. One of Adara’s signature breakthroughs is its low-cost SIPV solution which enables operators to inexpensively free up to 80% of their bandwidth in as little as 90 days for immediate DOCSIS expansion to multi-Gigabit and beyond.

Jim Carlson
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com