Adara Technologies Triples Sales Force to Meet Demand for DOCSIS-Expanding SIPV Solution

TORONTO, ON – July 18, 2018 – In response to a recent growing demand for its SIPV Solution and associated Utilities and Tools Suite from North American cable operators large and small, Adara Technologies Inc. has entered into an agreement with The ECAM Group that will more than triple Adara’s sales and support coverage in the United States.

The ECAM Group, along with its regional representative firms Giganet Sales and Teracom Sales, is a well-respected Account Management firm working in the United States cable industry market. The firm’s team partners are all industry veterans with over 190 years of combined industry experience.

“The ECAM Group is particularly excited to partner with Adara Technologies at this point in the Company’s—and industry’s—evolution,” said Paul Muir, Managing Partner for ECAM. “Adara is experiencing very strong interest from not only Tier II and III but also Tier I cable operators who are interested in its game-changing, low-cost, SIPV solution that enables operators to free up large amounts of their spectrum in just 90 days for immediate DOCSIS expansion. In addition, its associated SIPV Utilities and Tools Suite delivers improved service visibility and customer support enabling augmented customer experience and reduced subscriber churn. It is obvious that Adara’s solutions are meeting today’s key market needs and we are happy to help more operators become aware and join the movement.”

The SIPV solution works with all legacy (and new) set-top boxes to immediately deliver video more efficiently by not only “switching” the multicast programs rather than broadcasting them, but also by distinguishing between MPEG2- and MPEG4-capable set-top boxes — a unique and powerful feature called “codec-awareness”. This feature thereby enables the bandwidth efficiencies of MPEG4 without the costly and very customer-disruptive requirement to force the forklift replacement of remaining MPEG2 set-tops. The benefit is that SIPV can free up to 80% or more of an operator’s bandwidth in as little as 90 days so that it can be immediately used for multi-Gigabit Broadband expansion using DOCSIS 3.0, 3.1 or Full Duplex for compelling services such as cellular backhaul, faster High Speed Internet, unicast (OTT) and multicast IPTV, increased 4K UHD delivery and much more.

“The ECAM Group is particularly well suited to represent Adara Technologies in this market segment,” said Mark N. Guerrazzi, Vice President, Sales & Business Development for Adara. “Their team of industry representatives has excellent relationships with operators across the country, as well as a deep understanding of the challenges that Adara can help them solve, including the rapid expansion of their profitable Broadband business while substantially improving their customer service metrics. This makes the value proposition for our new sales team exciting and highly beneficial to our customers.”

Adara Technologies will be demonstrating its solutions at The Independent Show in late July as well as at the upcoming CableLabs Summer Conference in Keystone in early August, a venue for Tier I cable operators to learn about interesting new technologies.

“The interest we have received from Tier I operators is a fairly recent development,” said Guerrazzi. “However, when you consider the ultimate benefit of enabling operators to accelerate DOCSIS expansion for residential Broadband, B2B services including cellular backhaul and IoT while, at the same time, enabling the addition of many more HD and 4K channel offerings, all without customer disruption, the mounting interest among all sizes of operator is understandable.”

Adara Technologies Inc. delivers game-changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses. One of Adara’s signature breakthroughs is its low-cost SIPV solution which enables operators to inexpensively free up to 80% of their bandwidth in as little as 90 days for immediate DOCSIS expansion to multi-Gigabit and beyond.

Jim Carlson
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com