BOYCOM CABLEVISION SELECTS ADARA TECHNOLOGIES FOR ADVANCED IP VIDEO SOLUTION

TORONTO, ON – August 5, 2025 – Adara Technologies Inc. (www.adara-tech.com), which delivers game changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses, today announced that BOYCOM Cablevision, Inc. of Poplar Bluff, MO has selected its myCatapulTVe^® IP Video Solution. The fully-managed solution enables broadband and cable service providers to add “TV Everywhere” services seamlessly to their networks and/or to migrate quickly to app-based streaming Pay TV services with rich features designed specifically to restore video profitability and to strengthen and grow broadband market share.

BOYCOM Cablevision provides video and broadband services in rural portions of Butler, Wayne, Carter and Ripley counties in southeast Missouri. The company is owned and operated by Steven D. Boyers and Patricia Jo Boyers, the current and long-serving Chairman of the Board of ACA Connects, the trade organization for small and mid-size cable operators.

“Video is a must-have for BOYCOM and we strongly believe that operators can significantly strengthen and grow their existing broadband business by becoming a One-Stop Super-bundler of live linear TV, DVR, VOD and streaming services,” said Patricia Jo Boyers, President/CEO of BOYCOM. “We’ve known and trusted Adara for almost 20 years, and their ability to structure a deal and business model specifically around our strategic and financial needs was so unique and refreshing. I and our entire team at BOYCOM are super-excited about this new product venture and partnership with Adara.”

“Operators like BOYCOM recognize that the current potentially lethal combination of growing competition, onerous regulatory pressures and the increasing view of Broadband as a ‘social service’ is negatively impacting their once-healthy Broadband business and they are turning to a Super-Bundling strategy with in-app, zero-cost multi-screen advertising to reverse the trend,” said Joseph D. Nucara, CEO of Adara Technologies.

“Our solution also provides operators with free in-app ad space on every screen, enabling seamless branding, promotion, and upselling of their broadband services directly to target customers. This helps lower customer acquisition costs, reduce churn, and protect and grow broadband market share, ARPU, and EBITDA.,” he said.

Additional key features of Adara’s myCatapulTVe^® IP Video Solution include:

• Cloud-DVR partnership where Adara assumes 100% of the cost and the operator enjoys 85% of the profit
• Customized CAPEX vs OPEX business models including financing options
• Billing system integration and swivel-chair options
• Comprehensive customer-experience tool suite and dashboard including network, end-device and WiFi diagnostics
• On-prem and off-prem-cloud-hosted delivery options
• Fast time-to-market