NORTHWEST COMMUNICATIONS SELECTS ADARA TECHNOLOGIES FOR ADVANCED IP VIDEO SOLUTION

TORONTO, ON – January 29, 2026 – Adara Technologies Inc. (www.adara-tech.com), which delivers game changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses, today announced that Northwest Communications, based in Amery WI, has selected its myCatapulTVe® IP Video Solution. The fully-managed solution enables broadband and cable service providers to add “TV Everywhere” services seamlessly to their networks and/or to migrate quickly to app-based streaming Pay TV services with rich features designed specifically to restore video profitability and to strengthen and grow broadband market share.

Northwest Communications, founded in 1897 as Amery Telephone Company, provides phone services, high speed internet, and high-definition Cable TV to more than 12,000 subscribers throughout northwest Wisconsin.

“We view Video as a critical component of our long-term strategy,” said Scott Jensen, President and General Manager of Northwest Communications, “and see a strong opportunity for operators to grow their broadband businesses through an integrated mix of live linear TV, Cloud DVR, on-demand and streaming services. Adara’s experience and capability to structure a partnership agreement for its comprehensive IP Video Solution that aligns with our strategic operational and financial objectives made this a strong fit and our team is very much looking forward to what is ahead.”

“Northwest Communications and other operators like them recognize that the current potentially lethal combination of growing competition, onerous regulatory pressures and the increasing view of Broadband as a ‘social service’ is negatively impacting their once-healthy Broadband business and they are turning to a Super-Bundling strategy with in-app, zero-cost multi-screen advertising to reverse the troubling trend,” said Joseph D. Nucara, CEO of Adara Technologies.

“The free in-app ad space on every screen provides our customer partners seamless branding, promotion, and upselling of their broadband services directly to target audiences. This helps lower customer acquisition costs, reduce churn, and protect and grow broadband market share, ARPU and EBITDA,” he said.

Adara’s myCatapulTVe® IP Video Solution also includes the following key features:

• Cloud-DVR partnership where Adara assumes 100% of the cost and the operator enjoys 85% of the profit
• Customized CAPEX vs OPEX business models including financing options
• Billing system interface and swivel-chair options
• Comprehensive customer-experience tool suite and dashboard including network, end-device and WiFi diagnostics
• On-prem and off-prem-cloud-hosted programming transport options with no backhaul fees
• AI-powered Universal Search across linear and streaming services
• Fast time-to-market