Game-changer Cloud Solution Includes Switched Digital Video Capability Enabling Hundreds of HD Channels

TORONTO, ON – September 10, 2013 – Adara Technologies Inc., the provider of game-changer, cloud-delivered video solutions that enable mid-to-small sized service providers to affordably revolutionize their video business, today announced that it has partnered to launch a comprehensive digital video network upgrade solution for Cablovision Warwick of Quebec, Canada, a triple-play cable operator with 2,000 subscribers. The upgrade is designed to immediately deliver increased operational control, reduced operational costs and business risk while enabling a success-based, pay-as-you-grow mechanism for revolutionizing the service provider’s consumer experience with video services over a 10+ year horizon.

The solution’s hosted and managed Switched Digital Video capability enables the addition of hundreds of incremental HD channels. Combined with advanced, web-connected set-top boxes upgradable to a next-generation User Experience, the solution provides operators the option of delivering compelling applications such as IPTV widgets, Impulse Up-Sell, OTT video, enhanced global search, interactive Social TV applications and Whole Home DVR, more traditionally associated with the latest Tier One operator implementations. In addition, Cablovision Warwick has tightly aligned 100% of the project’s costs with subscriber revenue by taking advantage of one of Adara’s zero-CAPEX, all-OPEX financing options.

“We expect an energized and flexible service offering combined with significantly reduced costs and risk as a result of the Adara launch,” said David Ouellette, CEO, Cablovision Warwick, “and we are particularly excited about winning back video subscribers as a result of delivering new customer services and experiences.”

“Cablovision Warwick’s partnership with Adara stands in contrast to a ‘go-it-alone’ strategy,” said Joseph Nucara, Adara’s CEO. “Together, Cablovision Warwick and Adara illustrate the value of a cloud-powered relationship, enabling leading technology, core business benefit, providing a path to long-term market success. With less than 2000 subscribers, there is a clear demonstration of the solution’s ability to scale profitably to smaller operators.

“Cablovision Warwick is containing risk and controlling costs and at the same time implementing the Adara cloud-based SDV solution to expand its HD offering to hundreds of channels,” continued Nucara. “Our already-deployed suite of powerful solution capabilities enables our partners to add revolutionary new video service innovations quickly – in weeks or months, not years – as our customers’ competitive pressures and opportunities warrant.”

Adara’s hosted and managed video solution represents a unique breakthrough in that it is applicable to Moto-shops and Cisco-shops alike and does not require a fork-lift replacement of the operator’s investment in set-top boxes, CAS and headend.

About Adara Technologies Inc.

Adara Technologies Inc. delivers game-changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses. One of Adara’s signature breakthroughs is its low-cost SIPV solution which enables operators to inexpensively free up to 80% of their bandwidth in as little as 90 days for immediate DOCSIS expansion to multi-Gigabit and beyond.


Jim Carlson
Telephone: 1-888-99-ADARA (23272) x706