Up to 80% of Bandwidth Expected to be Freed

TORONTO, ON – June 13, 2017 – Adara Technologies Inc., the provider of game-changing solutions for mid-sized cable service providers, today announced that Scottsboro Electric Power Board (SEPB), a triple-play cable operator based in Scottsboro, AL with over 10,000 homes passed, has selected to deploy Adara’s Switched IP Video (SIPV) solution to expand its DOCSIS Internet service and increase dramatically its HD and 4K/HDR video services, both quickly and cost effectively.

“Scottsboro’s goals for 2017 – expanding DOCSIS and increasing HD and 4K video cost effectively – did not appear to be possible to them until they learned about the Switched IP Video solution,” said Joseph Nucara, CEO & Co-founder of Adara. “Not only does Adara’s SIPV solution meet their Internet expansion and video upgrade goals, but they are now able to avoid analog reclamation, an HFC plant upgrade, and STB upgrades, each of which was many times the cost of the SIPV solution.”

Adara’s SIPV solution delivers video more efficiently by “switching” the programs into network service groups only when they are requested, rather than wasting valuable bandwidth by the typical practice of broadcasting all channels, to all set-top boxes, all the time. The benefit is that SIPV can free up to 80% or more of an operator’s video bandwidth in as little as 90 days so that it can be immediately used for DOCSIS 3.0, 3.1 or Full Duplex expansion to multi-Gigabit.

“The important core building blocks of SIPV are widely-deployed, proven and extremely reliable, and significantly works with legacy QAM set-tops and gateways,” said Stan Koukarine, Adara’s CTO and Co-founder. “In fact, with SIPV, the overall customer experience is not only better and more reliable than broadcasting, but the super-efficient delivery mechanism enables an unlimited channel line-up offering and a low-cost, success-based introduction of Ultra-HD/4K, as well.”

About Scottsboro Electric Power Board

The Scottsboro Electric Power Board is a municipal corporation of the City of Scottsboro, Alabama.  Cable TV and Internet services have been delivered to the City of Scottsboro by the Scottsboro Electric Power Board since 1998 and 1999 respectively, with telephone service being added in 2008.  SEPB’s mandate includes economic development, combined with a reliable electrical infrastructure, which necessitates the delivery of competitive Internet services for both business and residential markets.

About Adara Technologies Inc.

Adara Technologies Inc. delivers game-changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses. One of Adara’s signature breakthroughs is its low-cost SIPV solution which enables operators to inexpensively free up to 80% of their bandwidth in as little as 90 days for immediate DOCSIS expansion to multi-Gigabit and beyond.


Jim Carlson
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com