With Broadband Internet Service now a commodity facing 90% market saturation, increased competition and an avalanche of government regulation destined to turn Broadband into a low-margin social service, Adara’s app-based IP video solution is a game-changer, designed to recharge broadband growth for Service Providers and make video profitable by:
App-based PayTV (IPTV)
Streaming IPTV Game-changer
Adara’s myCatapulTVe® enables Service Providers to seamlessly super-bundle streaming services with linear TV while also delivering zero-cost advertising opportunities for broadband services, across multiple screens. It is a complete end-to-end managed solution, removing multiple components and relationships, leading to a simplified, single point of accountability, responsibility and responsiveness to deliver the ultimate customer experience.
- Enabling ZERO-COST multi-screen advertising of Service Providers’ own Broadband Services
- Generating incremental revenue through ad sales to local businesses
- Providing a Cloud-DVR model whereby Adara absorbs 100% of the cost and Service Providers enjoy 80%-90% of revenue and profit
- Delivering pricing and financing flexibility to align with Service Provider CAPEX and OPEX preferences
Additional Key Features include:
- Complete end-to-end solution with on-prem and cloud options available
- Extremely cost-effective, saves $1 Million+ compared to other options
- Easily ingests provider’s existing video sources including ad-inserted
- No heavy burden on provider’s incoming broadband pipe
- No changes to programming licensing or transport agreements
- Provider-customized multi-screen app branding and promotion
- Managed single-app set-tops/CPE and unmanaged CPE options supported including iOS, Android, Fire TV, PC, Mac, etc.
- Billing system integration and provisioning included, saves $250K-$500K
- End-to-end network, WiFi and end-device actionable data collection and troubleshooting utilities to optimize customer experience, a $250K value included
- Fast time-to-market in 4-6 months
- Support for multiple languages including Spanish, French and English
- OTT SVOD integrated:
- Supports casting to subscriber devices using AirPlay, Chromecast or Roku
- Zero-click auto-authentication
- Live TV, Go-back, Cloud-DVR and VOD capabilities
- Global search across Live TV, DVR, VOD and OTT, SVOD and FAST streaming services
myCatapulTVe® Architecture Set-up
The solution can utilize the Service Providers’ existing headend or it can eliminate the headend entirely by leveraging cloud-delivered video feeds…. or a combination of both whereby existing local channels remain in the headend along with their associated ad-insertion revenue. In all scenarios, the architecture options minimize the incremental core “backhaul” bandwidth required. And, if a (cable) Service Provider’s access network bandwidth needs boosting to ensure a smooth and reliable streaming experience, Adara’s Bandwidth Reclamation Solution can easily be bundled to accelerate DOCSIS expansion to multi-Gigabit and beyond.
Request a Test Drive on your personal device TODAY.We’d love to get your thoughts and feedback.
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