Responding to Increased Demand due to COVID, NCTC Member Frees Up Needed Spectrum for Expansion to Gigabit Broadband

TORONTO, ON – October 7, 2020 – Adara Technologies Inc. ( today announced that a public utility that provides high-speed internet, video and telephone services to homes and businesses in Tennessee is the latest service provider to deploy and launch its SIPV Bandwidth Reclamation Solution for Broadband expansion. The operator also provides commercial data services and wide area networks for businesses in the area and passes approximately 17,000 homes.

Among its many distinctive features, the Adara solution deploys without any customer disruption, giving service providers the necessary bandwidth they need quickly and without the major customer revenue losses typically associated with massively customer-disruptive and costly techniques such as forced analog reclamation.

Also, the solution leverages “codec-awareness” – a unique and powerful feature that distinguishes between MPEG2- and MPEG4-capable set-top boxes – thereby enabling the bandwidth efficiencies of MPEG4 without the need for a costly, customer-disruptive and time-consuming forklift replacement of remaining MPEG2 set-tops.

The benefit is that the Solution can quickly free up significant amounts of operator bandwidth so that it can be immediately used for multi-Gigabit Broadband expansion using DOCSIS 3.0, 3.1 or 4.0 (Full Duplex). This is especially important now as providers look to respond aggressively to increased bandwidth demands brought on by the COVID-19 crisis.

“We deployed Adara’s solution in just a few months to more than double our Broadband high speed internet capability and the solution can easily free up additional bandwidth as we need it to get to two- Gigabit or more,” said the Vice President of Broadband Operations for the public utility. “Customer demand has skyrocketed with the pandemic and this was the fastest, most cost-effective way to best address our new needs now and well into the future.”

“The industry is responding to the many changes brought about by this pandemic,” said Joseph Nucara, CEO and Co-Founder of Adara. “Service Providers are rethinking the adequacy of longer-term plays like the deployment of distributed access architecture (DAA) and virtual converged cable access platforms (CCAP) as well as newer remote PHY devices. Now they need shorter-term plays that can respond more aggressively to increased bandwidth requirements while at the same time insuring little to no customer disruption. Our SIPV Bandwidth Reclamation Solution answers all those requirements.”

About Adara Technologies Inc.

Adara Technologies Inc. ( delivers game-changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses. One of Adara’s signature breakthroughs is its SIPV Bandwidth Reclamation Solution which enables operators to inexpensively free up massive amounts of spectrum in as little as 90 days, without disrupting customers and risking associated revenue losses, for immediate DOCSIS expansion to multi-Gigabit and beyond.


Jim Carlson

Head Corporate Communications
Telephone: 1-888-99-ADARA (23272) x706