Operators Can Super-Bundle Streaming Services and Advertise Broadband on Multi-Screen IPTV to Supercharge Broadband Growth Again.
Operators Can Super-Bundle Streaming Services and Advertise Broadband on Multi-Screen IPTV to Supercharge Broadband Growth Again.
Numerous recent news headlines from the past quarter – “Americans Spend $48 per Month on Video Streaming Services – and Half Say That’s Too Much”; “Cord Cutters Are Spending Less on Streaming in 2023”; “Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less”; “Video Subscription Stacking Declines for the First Time in 5 Years”; and “The Great Netflix Correction One Year Later” – confirm that streaming players may soon be shoved into the arms of cable/Internet service providers who are in the best position to bundle video services in a single bill while providing superior service.
“Connectivity” was the by-word at the SCTE Cable-Tec Expo in Philadelphia in September. Discussed and debated were everything from the sustainability of top OTT/streaming services to the benefits of IPTV to the billions of dollars soon to be allocated by government in the coming years to connect rural areas throughout the country with adequate broadband Internet services.
Cable operators have been rethinking the Broadband-Only vs. Broadband+Video strategies, each having its own respective issues in the near term. But new strategies are emerging that have the potential to successfully address these concerns.
Transitioning to IP Video involves a great deal of thought and planning. First, the operator has to think through the key strategic considerations and benefits for transitioning to IP Video. Then it has to find the right partner.
Many U.S. Cable operators are rethinking their recent plans to de-emphasize video. Further, those operators who have come to understand the strategic value of a video offering have been forced to rethink their IP video strategies in the wake of recent vendor Chapter 11 bankruptcy proceedings, which could be a months-long restructuring process under new ownership.
Adara Technologies has introduced a streaming TV platform that, it claims, can provide tier 2/3 operators with an alternative to MobiTV, the pay-TV tech company whose future is uncertain after filing for voluntary Chapter 11 bankruptcy earlier this week.
Responding to increased demand due to COVID via help from Adara Technologies, CCAP says it can now increase its top broadband speed by 10x when needed.
Responding to increased demand due to the COVID-19 crisis, the deploying NCTC member company is using Adara’s SIPV platform to free up needed spectrum for expansion to Gigabit broadband.