TORONTO, ON – May 25, 2011 – Adara Technologies Inc., the provider of cloud-based, hosted and managed video solutions that enable mid-to-small sized service providers to deliver advanced video services, today announced that Cable Cable Inc., a Canadiancable television operator with 4,200 cable subscribers in Ontario, has quadrupled its number of digital subscribers, with a corresponding increase in ARPU (Average Revenue per Unit), in the two years that the cable operator has deployed the Adara switche ddigital video (SDV) solution.

Also, since the launch of the solution in 2009, Cable Cable has increased by nearly 500% the number of HD channels it now offers to subscribers, from 25 HD channels at launch (and nomore room to grow) to 100 HD channels today with ample amount of bandwidth to continue adding more HD services every quarter.

“We could not be more delighted with the phenomenal success we have achieved through theAdara Technologies solution in just two years,” said Tony Fiorini, President and Owner of CableCable. “Prior to launching with Adara, we had no way of making the critical improvements toour service offering. Our video service now rivals that of the largest Tier1 operators in metro areas in North America and we easily have the best product available in our area.” Continued Cable Cable General Manager Michael Fiorini, “Recognizing that, normally, SDV is acomplicated technology to deploy and operate fora small operator, with Adara’s expertise andhosted and managed implementation, it was as easy and transparent to our customers as flickinga switch.”

The Adara hosted and managed solution incorporates Cisco’s revolutionary yet widely-deployed and proven Switched Digital Video technology with Cisco’s legacy and advanced digital set-topboxes to enable advanced interactive and HD video services for service providers. Designed to co-exist with other (e.g. Motorola) digital video platforms set-top boxes and conditional access technologies that service providers may currently be supporting, the solution’s cost is a fraction of the cost of alternative solutions, as much as one-tenth or less in some cases. “We are so glad that we didn’t pursue analog reclamation using DTAs,” continued Michael Fiorini. “That alone would have cost us millions of dollars with a lot of pain and customer disruption over, at least, a two year roll-out. Instead, this [Adara SDV solution] cost us a small fraction of that and we were live in four months.”

“Before now, mid-to-small sized operators have been at a significant disadvantage,” said Joseph Nucara, CEO and Co-Founder of Adara Technologies. “Deployment of such advanced video technology as SDV was not an option for independent providers. Either the cost was prohibitive, the technology was too complicated or it was simply not made available to them because of their size. The Adara hosted and managed solution makes it possible for any service provider to dramatically upgrade its service offering in a game-changing way to compete with anyone on alevel playing field, or better.”

Adara Technologies Inc. delivers game-changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses. One of Adara’s signature breakthroughs is its low-cost SIPV solution which enables operators to inexpensively free up to 80% of their bandwidth in as little as 90 days for immediate DOCSIS expansion to multi-Gigabit and beyond.

Jim Carlson
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com

TORONTO, ON – September 2, 2009 – Adara Technologies Inc. today announced that Cable Cable Inc., a Canadian cable television operator with 4,000 cable subscribers in Fenelon Falls, ON and surrounding areas, has added 15 new high definition channels to its programming line-up, bringing its HD channel total to 45. Of the newly added HD channels, two of them are impulse pay-per-view (IPPV) services and four others including Treasure HD, Equator HD, Oasis HD and Rush HD are available only in high definition. The expanded offering is being made possible by a comprehensive Cisco® Switched Digital Video (SDV) system which is hosted and supported by Adara and incorporates Cisco’s advanced digital set-top boxes.

Previously, deployment of this many high definition services was the purview of North America’s largest cable operators who have access to the advanced SDV technology and the technical talent to manage it. Now, thanks to Adara’s hosted implementation of Cisco’s digital video solution with integrated SDV technology, coupled with Adara’s support and integration services, this advanced solution technology can be deployed by cable TV operators of all sizes in virtually any geography.

“Our customers want more HD, and that’s exactly what we’re delivering,” said Michael Fiorini, General Manager of Cable Cable. “And, thanks to this Cisco SDV solution hosted by Adara, we have virtually unlimited capacity and will be adding even more HD and other services by this fall including VOD in HIGH DEFINITION.”

Adara Technologies Inc. delivers game-changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses. One of Adara’s signature breakthroughs is its low-cost SIPV solution which enables operators to inexpensively free up to 80% of their bandwidth in as little as 90 days for immediate DOCSIS expansion to multi-Gigabit and beyond.

Jim Carlson
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com

TORONTO, ON – May 6, 2009 – Adara Technologies Inc. today announced that Cable Cable Inc., a Canadian cable television operator with 4,000 cable subscribers in Fenelon Falls, ON and surrounding areas, is now offering advanced interactive and HD video services to its subscribers using a comprehensive Cisco® Switched Digital Video (SDV) system incorporating Cisco’s advanced digital set-top boxes.

With the accelerating rollout of advanced, bandwidth-hungry digital services, such as high-definition television (HDTV) and video-on-demand (VoD), Cisco’s SDV system helps operators more efficiently utilize bandwidth, while priming their site operations for next-generation advanced services and new revenue- generating opportunities.

Previously, deployment of this advanced technology was the purview of North America’s largest cable operators. Now, thanks to Adara’s hosted commercial deployment of Cisco’s digital video solution with integrated SDV technology, coupled with Adara’s support and integration services, this advanced solution technology can be deployed by cable TV operators of all sizes.

“Our hosted Cisco solutions make the most powerful, big-operator technologies available to small operators for the first time,” said Stan Koukarine, Adara’s CTO and Co-founder. “Our scalable and hosted Cisco digital TV and SDV solutions enable cable TV service providers to strategically expand their network and service offerings,” continued Joseph Nucara, Adara’s CEO and Co-founder. “And the added flexibility of financing options from Cisco Capital rounds out this total solution and makes it even more attractive in this challenging economy”.

“After struggling for years with lesser digital cable TV solutions from other vendors with no success, we and our subscribers are delighted with the advanced digital set-top boxes and services that are now available on our HFC network,” said Michael Fiorini, General Manager of Cable Cable. “With this solution we effectively multiply our network capacity by 3-to-5 times, giving us plenty of room for hundreds of HD channels and much more.”

“Our high quality HD services, EPG and impulse pay-per-view services, for example, are top-notch and, indeed, something to be proud of,” added Tony Fiorini, President and Owner of Cable Cable. “Adara also facilitated the integration of the Cisco digital solution with our billing system, which makes it very easy for our customers to purchase pay-per-view events and, accordingly, also makes charging the customers’ accounts completely automatic for us. We can’t wait to deploy the VOD solution on the same Cisco platform hosted by Adara Technologies.”

Adara Technologies Inc. delivers game-changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses. One of Adara’s signature breakthroughs is its low-cost SIPV solution which enables operators to inexpensively free up to 80% of their bandwidth in as little as 90 days for immediate DOCSIS expansion to multi-Gigabit and beyond.

Jim Carlson
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com