TORONTO, ON – August 14, 2024 – Adara Technologies Inc. (www.adara-tech.com), which delivers game changing solutions that enable service providers to revolutionize their Broadband and Video businesses, today announced that it will now make available throughout Latin America its fully-managed myCatapulTVe® App-based IP Video Solution that enables broadband service providers to super-bundle multi-screen streaming  apps and services seamlessly with their own linear TV offerings.  The Solution also enables the delivery of zero-cost multi-screen advertising of provider highspeed internet services in order to super-charge broadband market share growth in a broadband market that is becoming increasingly commoditized and ultra-competitive.

Further ensuring a highly reliable and responsive customer experience for streaming video, Adara’s separate Bandwidth Reclamation Solution, which is used by cable service providers across the globe to quickly free up necessary bandwidth to enable multi-gigabit services, has already generated significant interest among several LATAM service providers as a necessary precursor to any IP video solution.

“Service providers globally are seeking an app-based IP Video Solution that allows them to curate and deliver 3^rd-party streaming services like Netflix, Disney+, YouTube and Prime Video with their own live linear TV, DVR and VOD,” said Mark N. Guerrazzi, Vice President, Sales & Business Development for Adara. “And this app can be that one-stop destination for their customers, without the need for the provider to execute separate and onerous business relationships with the streaming services. Further, multi-screen Ad Zones enable continuous advertising and promotion of the providers’ own broadband services at no cost to the providers because they own the ad space.  This is incredibly important now that the broadband market is becoming saturated and competition is fierce.

“The free ad space can also generate incremental revenue through ad sales to local businesses,” Mr. Guerrazzi continued. “And, to further help provider video services deliver profitability, we match our business models to the business needs of each service provider, delivering flexibility between our CAPEX and OPEX costs and a profit-shared cloud-DVR module where Adara absorbs 100% of the cost and the provider enjoys 80% of the profit.”

TORONTO, ON – December 19, 2023 – Adara Technologies Inc. (www.adara-tech.com) today announced that it has been chosen by ImOn Communications of Cedar Rapids, IA to provide the cable broadband operator with its PowerKEY 2024 Conditional Access Time-Wrap Solution that will allow ImOn to continue operation of its Scientific-Atlanta, Cisco and Technicolor set-top boxes and DTAs beyond the anticipated timeout date of November 2024 for all such boxes. ImOn provides services to approximately 13,000 subscribers throughout Iowa.

The Adara solution solves the looming issue of what will happen next year to millions of digital cable set-top boxes that utilize the PowerKEY conditional access (CA) system developed by Scientific-Atlanta in the 1990’s. An internal CA time clock issue will cause each device to roll over to zero in November 2024, preventing the set-top from decrypting video, effectively making each inoperable. Operators have been looking for a solution that would enable these set-tops to continue operation past the November 2024 date in order to eliminate the need for an expensive, customer-disruptive set-top box and CableCARD replacement or a forced IP-based video network upgrade.

“Set-top boxes with PowerKEY conditional access, estimated to total 20 million or so currently in the field, have many more years of excellent operational life remaining,” said Stan Koukarine, CTO and Co-founder of Adara Technologies. “Our solution, which has been chosen by dozens of cable operators including ImOn, covers all generations of PowerKEY, including devices that use embedded security, CableCARD modules or downloadable forms of PowerKEY. We initially developed the solution fix for our own video control platform that we manage for dozens of operators and began making it available to the rest of the industry earlier this year.”

Tony Bennett, Director of Operations for ImOn Communications, said, “Adara’s PowerKEY Time-Out Solution enables us to extend the shelf life of our set-top boxes without negatively impacting our customers with a risky patchwork of disruptive code downloads and box swaps, while we work to further enhance our customer experience through ongoing network upgrades for Broadband expansion and IPTV migration. This solution is one part of a 3-year support agreement we have with Adara that also includes complete support of our DBDS/EC video ecosystem.”

TORONTO, ON – July 19, 2023 – Adara Technologies Inc. (www.adara-tech.com) today announced that it has been chosen by Diffusion Fermont ( “La Coopérative de la Télévision Communautaire de Fermont”) to deploy its game-changing myCatapulTVe® IP Video Solution that is specifically designed to accelerate broadband growth for service providers, leveraging such features as free onscreen advertising of provider internet services on every fixed and mobile TV screen.

Located in Fermont, Quebec near the Quebec/Labrador border, Fermont is a mining community with approximately 1,000 subscribers. In addition to providing television and Internet, Diffusion Fermont also operates a local radio station. It was established in 1979.

Diffusion is a member of the Fédération des Coopératives de Câblodistribution et de Télécommunication du Québec (“FCCTQ”), headquartered in Quebec City. Earlier this year, FCCTQ entered into an exclusive agreement with Adara to make available its myCatapulTVe® app-based IP Video Solution to all of the group’s members. FCCTQ represents 22 cable/telecommunications Co-op and non-profit organizations throughout the Province of Quebec, serving a total of approximately 75,000 customers.

Industry analysts report that service providers who bundle video with their broadband service experience 2X-5X the broadband subscriber growth and lower churn than those who offer no video. Consequently, the Adara IP Video Solution enables service providers to become one-stop super-bundlers of live linear TV and OTT streaming services as they add multi-screen capabilities.  The agreement is another example of how service providers are now strategically positioning themselves for expected future distribution deals with the 400+ streaming TV providers who have been grappling with unsustainable direct-to-consumer business models and disillusioned investors.

Isabelle Nadon, Managing Director for Diffusion Fermont and a board member of FCCTQ, said, “We have been thoroughly impressed by the Adara team—not only their full understanding of the technology and service required, but the human aspect they bring to our relationship. They make us feel that we are their most important priority and we feel that they have become valuable members of our business family.”

“Our partners value our telecommunications industry experience and the fact that Adara’s solutions are multilingual is especially important to our French-speaking customers,” said Normand Tremblay, Directeur, Développement des Affaires, Québec for Adara. “Like other operators, Diffusion Fermont recognizes that the primary benefit of our IP Video Solution is to build and differentiate their brand, positively impact customer service and ultimately accelerate market share and growth for broadband internet services as well as video services.”

TORONTO, ON – February 14, 2023 – Adara Technologies Inc. (www.adara-tech.com) today announced that it has entered into an exclusive agreement with the Fédération des Coopératives de Câblodistribution et de Télécommunication du Québec (“FCCTQ”), headquarted in Quebec City, to make available its myCatapulTVe® App-based IP Video Solution to all of the group’s members. FCCTQ represents 22 cable/telecommunications Co-op and non-profit organizations throughout the Province of Quebec, serving a total of approximately 75,000 customers.

Adara’s myCatapulTVe® is a game-changing solution that enables broadband and cable service providers to add “TV Everywhere” services seamlessly to their networks and/or to migrate quickly and efficiently to app-based streaming Pay TV services.

Francois Allaire, Managing Director for FCCTQ, said, “We at the Fédération have been most impressed by the vast level of experience and innovation we have witnessed from the Adara Technologies team, as well as the company’s sound financial structure and operational support. It is imperative that we join with a strong partner as our members transition to this exciting new way to deliver video. We are confident that our members—as well as their customers—will greatly benefit from the unique IPTV solution that Adara will deliver.”

“Adara’s depth and breadth of expertise in the telecommunications field will be of great value to FCCTQ and its members,” said Normand Tremblay, Directeur, Développement des Affaires, Québec for Adara. “Our customers particularly appreciate the company’s high level of competency in video including our bandwidth efficiency and reclamation expertise which transcends our proficient operational capabilities in hosting, supporting and managing advanced video solutions.”