Jim Carlson

Head Corporate Communications
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com

Jim Carlson

Head Corporate Communications
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com

Jim Carlson

Head Corporate Communications
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com

Jim Carlson

Head Corporate Communications
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com

TORONTO, ON – July 30, 2018 – Adara Technologies Inc., best known for its game-changing, low-cost, SIPV solution that enables broadband service providers to free up large amounts of their spectrum in as little as 90 days for immediate DOCSIS expansion, today announced that a large Tier I North American cable operator with millions of subscribers is the latest cable operator to choose to deploy the SIPV solution. The solution will enable the deployment of dozens of new HD and 4K video channels as well as significant new DOCSIS services.

The Adara SIPV solution works with all legacy (and new) set-top boxes to immediately deliver video more efficiently by not only “switching” the multicast programs rather than broadcasting them, but also by distinguishing between MPEG2- and MPEG4-capable set-top boxes — a unique and powerful feature called “codec-awareness”. This feature thereby enables the bandwidth efficiencies of MPEG4 without the costly and very customer-disruptive requirement to force the forklift replacement of remaining MPEG2 set-tops. The benefit is that SIPV can free up to 80% or more of an operator’s bandwidth in as little as 90 days so that it can be immediately used for multi-Gigabit Broadband expansion using DOCSIS 3.0, 3.1 or Full Duplex for compelling services such as cellular backhaul, faster High Speed Internet, unicast (OTT) and multicast IPTV, increased 4K UHD delivery and much more.

“This cable operator customer expects the unique capabilities and benefits of our Adara SIPV solution to deliver significant amounts of spectrum that would not have otherwise been possible without a massive capital investment and significant customer disruption over many years,” said Joseph Nucara, CEO of Adara. “As a result, the company plans to simultaneously add many more HD and 4K channel offerings, expand its IPTV offering over DOCSIS, all while furthering Broadband expansion to insure continued high customer satisfaction and subscriber growth.

“This highly respected operator has been a leader for years in addressing the growing and complex demands of today’s broadband cable customer,” said Nucara. “The company already offers Gigabit broadband across its entire footprint, was a pioneer in the use of switched digital video over a decade ago to enable delivery of hundreds of longtail channels and had already reclaimed its analog spectrum with an extensive DTA deployment to go all-digital. Yet, as a result of our SIPV solution, the company will free up even more bandwidth to significantly expand its DOCSIS service offerings further, and very cost-effectively – saving upwards of $100 million in our estimation. In essence, with SIPV, the company now has a path to future-proof its network for whatever new Broadband and IPTV services it may want to offer for the next decade and beyond.”

Adara Technologies Inc. delivers game-changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses. One of Adara’s signature breakthroughs is its low-cost SIPV solution which enables operators to inexpensively free up to 80% of their bandwidth in as little as 90 days for immediate DOCSIS expansion to multi-Gigabit and beyond.

Jim Carlson
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com

TORONTO, ON – July 18, 2018 – In response to a recent growing demand for its SIPV Solution and associated Utilities and Tools Suite from North American cable operators large and small, Adara Technologies Inc. has entered into an agreement with The ECAM Group that will more than triple Adara’s sales and support coverage in the United States.

The ECAM Group, along with its regional representative firms Giganet Sales and Teracom Sales, is a well-respected Account Management firm working in the United States cable industry market. The firm’s team partners are all industry veterans with over 190 years of combined industry experience.

“The ECAM Group is particularly excited to partner with Adara Technologies at this point in the Company’s—and industry’s—evolution,” said Paul Muir, Managing Partner for ECAM. “Adara is experiencing very strong interest from not only Tier II and III but also Tier I cable operators who are interested in its game-changing, low-cost, SIPV solution that enables operators to free up large amounts of their spectrum in just 90 days for immediate DOCSIS expansion. In addition, its associated SIPV Utilities and Tools Suite delivers improved service visibility and customer support enabling augmented customer experience and reduced subscriber churn. It is obvious that Adara’s solutions are meeting today’s key market needs and we are happy to help more operators become aware and join the movement.”

The SIPV solution works with all legacy (and new) set-top boxes to immediately deliver video more efficiently by not only “switching” the multicast programs rather than broadcasting them, but also by distinguishing between MPEG2- and MPEG4-capable set-top boxes — a unique and powerful feature called “codec-awareness”. This feature thereby enables the bandwidth efficiencies of MPEG4 without the costly and very customer-disruptive requirement to force the forklift replacement of remaining MPEG2 set-tops. The benefit is that SIPV can free up to 80% or more of an operator’s bandwidth in as little as 90 days so that it can be immediately used for multi-Gigabit Broadband expansion using DOCSIS 3.0, 3.1 or Full Duplex for compelling services such as cellular backhaul, faster High Speed Internet, unicast (OTT) and multicast IPTV, increased 4K UHD delivery and much more.

“The ECAM Group is particularly well suited to represent Adara Technologies in this market segment,” said Mark N. Guerrazzi, Vice President, Sales & Business Development for Adara. “Their team of industry representatives has excellent relationships with operators across the country, as well as a deep understanding of the challenges that Adara can help them solve, including the rapid expansion of their profitable Broadband business while substantially improving their customer service metrics. This makes the value proposition for our new sales team exciting and highly beneficial to our customers.”

Adara Technologies will be demonstrating its solutions at The Independent Show in late July as well as at the upcoming CableLabs Summer Conference in Keystone in early August, a venue for Tier I cable operators to learn about interesting new technologies.

“The interest we have received from Tier I operators is a fairly recent development,” said Guerrazzi. “However, when you consider the ultimate benefit of enabling operators to accelerate DOCSIS expansion for residential Broadband, B2B services including cellular backhaul and IoT while, at the same time, enabling the addition of many more HD and 4K channel offerings, all without customer disruption, the mounting interest among all sizes of operator is understandable.”

Adara Technologies Inc. delivers game-changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses. One of Adara’s signature breakthroughs is its low-cost SIPV solution which enables operators to inexpensively free up to 80% of their bandwidth in as little as 90 days for immediate DOCSIS expansion to multi-Gigabit and beyond.

Jim Carlson
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com

TORONTO, ON – February 6, 2018 – Adara Technologies Inc., the provider of game-changing solutions for mid-sized cable service providers, today announced that its customer Coopérative de Câblodistribution de L’Arrière Pays (CCAP) of Quebec City, a triple-play service provider with 15,000 video subscribers has experienced a 22% growth in digital video subscribers over the past five years, far surpassing results of most North American cable operators. CCAP attributes much of its positive results to the launch of Adara Technologies’ Switched IP Video (SIPV) solution in 2012, which enabled easy, worry-free bandwidth-on-demand and permitted the company to focus entirely on differentiating its customer experience.

CCAP expects to generate even greater Customer Satisfaction success through the utilization of Adara’s new advanced video User Interface/ Customer Experience platform recently launched at the end of 2017. The platform leverages the latest 4K RF+IP hybrid boxes as well as existing set-tops, all of which have enabled the continued addition of advanced UI features and interactive applications traditionally associated with advanced Tier I IPTV implementations. The platform delivers such subscriber-friendly features as Whole Home DVR, modernized content search and discovery capability including customizable subscriber video mosaics, operator-definable TV-Mix mosaics, operator-branded look and feel, a weather app, intuitive remote control short-cuts and other several navigation enhancements.

The Adara SIPV solution frees up a significant amount of bandwidth for expansion of DOCSIS Internet services as well as new video services such as 4K UltraHD. The solution delivers video more efficiently by “switching” multicast programs into network service groups only when they are requested, rather than wasting valuable bandwidth by the typical practice of broadcasting all channels, to all set-top boxes, all the time. The benefit is that SIPV can free up to 80% or more of an operator’s video bandwidth in as little as 90 days so that it can be immediately used for DOCSIS 3.0, 3.1 or Full Duplex expansion to multi-Gigabit.

“Five years ago, CCAP’s launch of our SIPV solution was a very strategic enabler of worry-free bandwidth-on-demand,” said Joseph Nucara, CEO and Co-founder of Adara, “permitting them to focus their entire company on customer experience differentiation like faster Broadband tiers, more HD and 4K and a better UI rather than, every year, fighting the constant tug-of-war for bandwidth with time-consuming and disruptive, yet temporary methods. Within the next week, for example, they will be launching a complete, advanced video offering of linear and VOD for the upcoming 2018 Winter Olympics — with no concern about additional channel availability — something only the most innovative cable operators can deliver.”

“The revolutionary and compelling customer services and capabilities have enabled us to win against satellite and growing IPTV competition,” said Stéphane Arseneau, CCAP’s General Manager. “It has provided us with a winning combination of significant bandwidth expansion, new and innovative local channels and highly popular content delivery features and UI. And, not only does it allow us to quickly surpass the competition’s HD channel offering, it also has prepared us for an imminent launch of 4K UltraHD content plus further DOCSIS expansion to insure continued high customer satisfaction and subscriber growth.”

“On top of all that, Adara’s suite of remote diagnostic, reporting and control utilities have also delivered a tremendous bonus,” said Marco Gonzàlez, CCAP’s Customer Service Chief of Staff. “These have helped us provide better, more responsive and even proactive customer service which in turn has greatly improved our retention rates and reduced churn,” he continued.

“The important core building blocks of SIPV are widely-deployed, proven, and extremely reliable,” said Stan Koukarine, Adara’s CTO and Co-founder. “And of even greater significance is that SIPV works seamlessly with legacy QAM set-tops and gateways. In fact, with SIPV, the overall customer experience is not only better and more reliable than broadcasting, but the super-efficient delivery mechanism enables an unlimited channel line-up permitting a low-cost, success-based introduction of 4K UltraHD, as well.

“And, not only has the SIPV solution successfully met CCAP’s Internet expansion and video upgrade goals, but the Company was able to achieve this while avoiding a disruptive DTA rollout, an HFC plant upgrade and a STB forklift, each of which are many times the cost of the SIPV solution.”

The Coopérative de Câblodistribution de L’Arrière Pays has delivered cable television and telecommunications services for almost 35 years. The company supports a family approach in its offering of products, thus aiming at satisfying a greater number of possible users. The Co-operative also aims to offer products adapted to the needs for each customer. The mission of CCAP is to address the needs of its customers while remaining a dynamic organization in the field of the cable television and telecommunications. (www.ccapcable.com)

Adara Technologies Inc. delivers game-changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses. One of Adara’s signature breakthroughs is its low-cost SIPV solution which enables operators to inexpensively free up to 80% of their bandwidth in as little as 90 days for immediate DOCSIS expansion to multi-Gigabit and beyond.

Jim Carlson
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com

TORONTO, ON – October 10, 2017 – Adara Technologies Inc., best known for its game-changing, low-cost, Switched IP Video (SIPV) solution that enables broadband service providers to free up 80% of their spectrum in just 90 days for immediate DOCSIS expansion, today announced that a large Tier 1 North American operator with multiple million subscribers has chosen Adara’s advanced Utilities and Tools Suite (UTS) solution to deliver improved service visibility and customer support enabling augmented customer experience and reduced subscriber churn.

“These advanced utilities in the hands of hundreds of the MSO’s frontline service and support personnel will proactively provide insight into network, plant, and CPE health, and thereby reduce or in many cases totally eliminate trouble calls,” said Joseph Nucara, CEO of Adara. “We and our customer fully expect that this will help significantly improve their customers’ experience and associated Net Promoter Scores.”

Among the utilities within Adara’s UTS suite are powerful, web-based, real-time graphical geo-mapping of CPE diagnostics, which provide a regional dashboard summary with drill-down features that remotely reveal critical data from devices in each customer home.

“Our many operators who have deployed this solution as part of our broader managed service appreciate the ability to be more proactive,” said Stan Koukarine, CTO of Adara. “So, when this large MSO approached us to carve this out as a stand-alone solution for them, we did so gladly, knowing that the wealth of easy-to-absorb information at the finger-tips of their support personnel would significantly shorten trouble calls because support teams can quickly determine root cause and take immediate corrective action,” he added.

Adara Technologies Inc. delivers game-changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses. One of Adara’s signature breakthroughs is its low-cost SIPV solution which enables operators to inexpensively free up to 80% of their bandwidth in as little as 90 days for immediate DOCSIS expansion to multi-Gigabit and beyond.

Jim Carlson
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com

TORONTO, ON – July 11, 2017 – Adara Technologies Inc., the provider of game-changing solutions for mid-sized cable service providers, today announced that Fayetteville Public Utilities (FPU), a Tennessee triple-play cable operator based in Fayetteville, TN serving nearly 40,000 revenue generating units (RGUs) launched Adara’s Switched IP Video (SIPV) solution to free up a significant amount of bandwidth for expansion of DOCSIS Internet services.

According to Eric Reeves, Director of Telecommunication Services, “Internet continues to be FPU’s most popular service; it brings the world to rural Tennessee. With SIPV, we can easily expand to deliver a 1 Gbps Internet service in the near future. A complementary benefit of SIPV is the ability to support both Digital Simulcast of the analog tier of channels and create room for the expansion of HD digital services. Through a single upgrade, we both preserve and modernize the video services we deliver, and are able to avoid the onerous expense to say nothing of the problematic customer disruption of analog reclamation.”

Adara’s SIPV solution delivers video more efficiently by “switching” the programs into network service groups only when they are requested, rather than wasting valuable bandwidth by the typical practice of broadcasting all channels, to all set-top boxes, all the time. The benefit is that SIPV can free up to 80% or more of an operator’s video bandwidth in as little as 90 days so that it can be immediately used for DOCSIS 3.0, 3.1 or Full Duplex expansion to multi-Gigabit.

“The important core building blocks of SIPV are widely-deployed, proven and extremely reliable, and significantly works with legacy QAM set-tops and gateways,” said Stan Koukarine, Adara’s CTO and Co-founder. “In fact, with SIPV, the overall customer experience is not only better and more reliable than broadcasting, but the super-efficient delivery mechanism enables an unlimited channel line-up offering and a low-cost, success-based introduction of Ultra-HD/4K, as well.”

Fayetteville Public Utilities (FPU) was the first utility in Tennessee to offer Cable TV as well as Internet and VoIP digital phone services.  This is in addition to serving over 20,000 customers in and around Lincoln County with electric, natural gas, and water & sewer services.

Adara Technologies Inc. delivers game-changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses. One of Adara’s signature breakthroughs is its low-cost SIPV solution which enables operators to inexpensively free up to 80% of their bandwidth in as little as 90 days for immediate DOCSIS expansion to multi-Gigabit and beyond.

Jim Carlson
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com

TORONTO, ON – June 20, 2017 – Adara Technologies Inc., the provider of game-changing solutions for mid-sized cable service providers, today released a comprehensive study on the Switched IP Video (SIPV) platform that enables cable operators to free up significant bandwidth to expand their DOCSIS Internet services quickly and cost effectively. With the demand for ever more broadband bandwidth often stymied by funding and physical HFC plant limitations, nearly 100 North American service providers have now selected the revolutionary SIPV solution.

Switched IP Video exploits the dynamic power of video switching technology to minimize the amount of bandwidth needed for delivering linear cable channels, freeing up massive amounts of bandwidth for DOCSIS. At the same time, SIPV makes it possible for operators to continually expand their channel lineups no matter how many HD and 4K UHD channels they might want to add over time without adding more video bandwidth. This is accomplished more quickly with SIPV at far lower costs and with better results than node splitting, RF capacity expansion, FTTH overbuilds or introducing new compression technology with new set-top boxes.

The white paper examines some of the key market indicators that are shaping network evolution strategies in an environment that has already driven broadband bandwidth consumption far beyond expectations. It also explains in detail how SIPV provides the optimal framework for addressing immediate and ongoing transport capacity requirements arising from these trends and demonstrates that despite the stage of network evolution an operator might be in, by adopting implementation of SIPV, they will be better positioned for any future bandwidth requirements.

The important core building blocks of SIPV are widely-deployed, proven and extremely reliable; in addition, SIPV works with legacy QAM set-tops and gateways. The overall customer experience through the platform is not only better and more reliable than broadcasting, but the super-efficient delivery mechanism enables an unlimited channel line-up offering and a low-cost, success-based introduction of 4K Ultra-HD.

The SIPV solution delivers video more efficiently by “switching” the programs into network service groups only when they are requested, rather than wasting valuable bandwidth by the typical practice of broadcasting all channels, to all set-top boxes, all the time. The benefit is that SIPV can free up to 80% or more of an operator’s video bandwidth in as little as 90 days so that it can be immediately used for DOCSIS 3.0, 3.1 or Full Duplex expansion to multi-Gigabit.

The White Paper is available for download on the Adara Technologies website at https://adara-tech.com/resources/

Adara Technologies Inc. delivers game-changing solutions that enable cable service providers to revolutionize their Broadband and Video businesses. One of Adara’s signature breakthroughs is its low-cost SIPV solution which enables operators to inexpensively free up to 80% of their bandwidth in as little as 90 days for immediate DOCSIS expansion to multi-Gigabit and beyond.

Jim Carlson
Telephone: 1-888-99-ADARA (23272) x706
Email: pr@adara-tech.com